Welcome to Half Falls Outdoors! You're one stop shop for all the custom baits and lures you'll ever need!
HFO Viking Series
The first custom series created by HFO with a Viking twist. These lures have been our most popular and have been proven effective in most bodies of water east of the Mississippi. This line of lures comes with HFO's guarantee of professionalism. Not only will these lures catch you some good fish, they will also stand the test of time, catching you fish now and on your next adventure.
From One Angler to Another
The creator of HFO (Issac Pauley) is an avid fisherman who grew up fishing the Susquehanna River. Aside from living near one of the best smallmouth fisheries in the country, Issac has been kayak tournament fishing for over 4 years and is now fishing in the Bassmaster Kayak Series in 2025! Don't forget to stop by the shop and pick up some of the same baits he'll be using out on the trails.
Photo - Cayuga Lake, NY
About us
Half Falls Outdoors is a family-owned business dedicated to providing high-quality custom fishing lures to anglers of all levels. Our passion for fishing and commitment to excellence sets us apart in the industry.